无论是在最近的数字营销趋势里,还是在一次行业活动的主题演讲中,如果我们想在线上的竞争中脱颖而出,就会一直被灌输“内容为王”以及“务必要像出版商一样思考”这些无往不胜的大道理。听到这些,我们很容易点头附和,然后撸起袖子,准备一头扎进内容营销业务中大干一场。当然,一开始你会感觉非常棒,会忍不住放声大喊:“我们正在创造内容”!然后不停地发布博客、视频、播客、电 Whether in recent digital marketing trends or in a keynote speech on industry events, if we want to stand out from the online competition, we will always be imprinted with “content is king” and “must be like publishers Think the same ”these invincible principle. Hear these, we can easily nod and then rip up his sleeves, ready to head into the content marketing business. Of course, at first you feel great and can not help shouting: “We’re creating content!” And then blogging, videos, podcasting,