良好的企业形象是企业的无形财富。财富的再发展应保持住良好的企业形象,这是因为它能获得社会及顾客的加倍报偿。为企业的开拓和发展创造一个良好的外部环境,也充分表现出企业内部的素质和管理水平。一、企业形象的含义及其作用。所谓企业形象是指得到社会认可的企业文化的综合反映和外部表现。企业形象的形成是以产品、服务和人员素质、公共关系和经营作风等,在社会上产生的印象。当良好的企业形象建立起来,名优产品和优质服务的牌子打出去以后,社会会给企业以加倍的报偿,使企业获得良好的外部环境。企业 A good corporate image is the intangible asset of a company. The redevelopment of wealth should maintain a good corporate image, because it can get more compensation from society and customers. Create a good external environment for the development and development of the company, and fully demonstrate the internal quality and management level of the company. First, the meaning of corporate image and its role. The so-called corporate image refers to the comprehensive reflection and external performance of a corporate culture that is socially recognized. The formation of corporate image is based on the product, service and personnel quality, public relations and business style, and so on. When a good corporate image is established and famous brands and high-quality services are branded out, the society will give the company more compensation, so that the company can obtain a good external environment. enterprise