大学英语教学以帮助学生成功地实现跨文化交流为最终目的,这就要求教师把重点放在学生语用能力的培养上。但受到班级和形式的限制,大学英语教师仍然把重心放在学生语言能力的培养上,这就导致了学生语用知识匮乏,跨文化交流中语用失误不断,给跨文化交际带来重重困难。本文把语用失误和大学英语教学结合起来,对语用失误及其产生的原因进行分析,探讨如何在教学过程中帮助学生减少语用失误,提高语用能力。 College English teaching to help students achieve the ultimate goal of successful intercultural communication, which requires teachers to focus on the cultivation of students’ pragmatic competence. However, due to the limitation of classes and forms, college English teachers still focus on the cultivation of students ’language ability. This leads to the lack of students’ pragmatic knowledge, the pragmatic failure in intercultural communication and the difficulties in cross-cultural communication . This paper combines pragmatic failure with college English teaching, analyzes the pragmatic failure and its causes, and explores how to help students reduce pragmatic failure and improve their pragmatic competence in the teaching process.