专业化程度的高低往往是衡量行业发展状况的标尺之一。从政府组织的订货会到全商业化的市场操作,展览会经历了快速发展过程。相当数量的高校开设会展方向的专业加快了专业化的步伐。作为这一发展过程的一个标志,上海师范大学在全国范围内首家开设会展系可以说是会展教育发展的一个里程碑。一个奇怪的现象是,会展是一种典型的营销行为,而在国内行业体系中却从属于旅游系统。这种产业 The level of specialization is often one of the yardsticks for measuring the development of the industry. From the ordering meeting organized by the government to the full commercial market operation, the exhibition has experienced rapid development. A large number of colleges and universities set up conventions and exhibitions to accelerate the pace of specialization. As a sign of this development process, Shanghai Normal University’s first opening of the exhibition and exhibition system nationwide can be a milestone in the development of exhibition education. A curious phenomenon is that the exhibition is a typical marketing behavior, and it belongs to the tourism system in the domestic industry system. This industry