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本文针对随着全球化的经济趋势和现代市场机制的冲击,许多“老字号”由于忽视了品牌文化的建设和发展而导致经营萎缩、境地困顿的严峻现实,结合现代品牌形象是我理论研究探讨了“老字号”品牌形象的更新重塑问题。
In this paper, with the impact of globalization and modern market mechanism, many “old-timers” ignore the grim reality of the shrinking of business and the hardship due to the neglect of the construction and development of brand culture. Combining the modern brand image is my theoretical research Exploring the renewal and remodeling of the “old-time” brand image.