互联网的下半场,人口红利消失,自媒体行业进行红海,一路高歌知识付费的热潮渐退。从泡沫催生到理性回归,无论是自媒体还是知识付费,当内容创作不再只是意见领袖主导,大量UGC内容创作者涌入,无论是 In the second half of the Internet, the demographic dividend disappeared. Since the media industry conducted the Red Sea, the upsurge of soliciting knowledge and knowledge has faded away. From the birth of the bubble to the rational return, whether it is self-media or knowledge-based payment, when content creation is no longer just dominated by opinion leaders, a large number of UGC content creators are pouring in, no matter