在早期标志和文字本是一源,是由原始的图腾和符契发展起来的。汉字对标志设计有着越来越重要的启示意义,而汉字在平面设计中的运用也越来越广泛,为我们的设计提供重要素材和灵感来源。在倡导现代化设计的今天,本文将从标志设计概述、中国汉字简述以及中国创意汉字在标志设计中的应用三个方面,以中国汉字为载体进行创意性、创新性设计的研究与实践。 In the early signs and text is a source, is the original totem and symbolic development. Chinese characters have more and more important implications for logo design. Chinese characters are also used in graphic design more and more widely, providing important material and inspiration for our design. In advocating the modern design today, this article will carry out the research and practice of creative and innovative design based on Chinese characters as an overview of logo design, a brief description of Chinese characters and the application of Chinese creative characters in logo design.