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在当前竞争日益激烈的国际背景下,企业发展是国家经济发展的强大动力。企业经济效益关系到企业的生死存亡,企业经济管理的好坏影响企业的生存发展,本文从当前社会主义市场经济新形势下我国企业经济管理创新的必要性为切入点,进而以企业的经济管理现状进行了分析描述,最后从多个方面提出一些企业经济管理的品牌建设策略。
Under the current increasingly fierce international competition, the development of enterprises is a powerful impetus to the economic development of the country. The economic benefits of the enterprise are related to the survival and development of the enterprise, and the quality of the enterprise’s economic management affects the survival and development of the enterprise. This article starts from the necessity of the innovation of the enterprise’s economic management in the new situation of the socialist market economy, Analyzed and described, and finally put forward some brand building strategies of enterprise economic management from many aspects.