粉丝的质量比数量更重要。互联网社会,本身就是蔑视权威宣扬平等,每个人都有自己的圈子和粉丝或偶像,大家更认同与自己有相似价值观和选择的人。在互联网环境下,很多理论已经根本不存在或者不适用,现在的消费者非常地自信,“不需要你告诉我,我会用自己的眼光去观察”。自媒体的崛起,其实就是一种人格的认定。现在很难再用一种大众化的传播方式去影响消 The quality of the fans is more important than the quantity. The Internet society, in itself, despises the authority to promote equality. Everyone has their own circle and fans or idols, and everyone agrees with people who have similar values ​​and choices with themselves. In the Internet environment, many theories do not exist or apply at all. Nowadays consumers are very confident. “You do not need me to tell me I will use my own eyes to observe.” Since the rise of the media, in fact, is a personality determination. Now it is hard to use a popular mode of transmission to influence consumption