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在20世纪60年代德国企业多元化发展的时代背景之下,贝塔斯曼在经由“书友会”业务所带来的印刷出版业务和图书营销业务的巨大成功之后,具备了向其他传媒产业领域扩张的必要实力,也付诸于实际行动,并取得了巨大成功。贝塔斯曼将1970年代始于出版业务中的收购策略扩展应用到了德国以外的欧洲国家和美国,先是收购了西班牙出版社Plaza&Janes,然后又将美国著名出版社矮脚鸡图书和道布尔戴(Doubleday)收归旗下。
Under the background of the diversified development of German enterprises in the 1960s, Bertelsmann possesses great success in the printing and publishing business and book marketing business brought by the “Book Club” business, The necessary strength for the expansion of the field has also been put into practical action and has achieved great success. Bertelsmann applied the acquisition strategy expansion that began in the publishing business in the 1970s to European countries and the United States outside of Germany. It first acquired Plaza & Janes, the Spanish publishing house, and then the famous American publisher Bantam Books and Doubleday. Reverted to its.