新媒体的交互性和虚拟性正在逐渐改变人们的交流方式和思维状态,高职学生作为新媒体使用的主力群体,其意识形态和价值观念在新媒体舆论得到宣扬和自我发展,因而当前高职思政教育面临复杂环境的考验和前所未有的机遇。本文基于新媒体传播的特性,教育联姻新媒体,创新高职思政教育方式。 The interactive and virtual nature of new media is gradually changing people’s way of communication and thinking. Higher vocational students, as the main group used by new media, have their ideology and values ​​promoted and self-developed in the new media. Therefore, the current higher vocational education The ideological and political education faces the test of complex environment and the unprecedented opportunity. Based on the characteristics of new media communication, this article educates and marshals new media and innovates the way of political education.