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一场以移动互联技术为核心的新技术浪潮正在成为信用卡产业变革的最有力推动者。无所不在的移动应用涵盖人们生活的方方面面,促成了“移动经济”的繁荣,舆论普遍认为移动互联将成为信用卡的下一个创新和改革的竞争重点和发力点。在新一轮的行业竞争中,一贯以“创新变革”为原动力的招商银行信用卡再次成为行业发展的引领者和探索者。继2012年在国内推出基于sim卡的“手机支付”服务——“手机钱包”之后,招商银行再次重拳出击,率先推出招行信用卡智能客服平台,通过首创的“微信客服”和“QQ客服”模式,颠覆现有电话客服为
A wave of new technologies centered around mobile Internet technology is becoming the most powerful enabler of credit card industry change. Ubiquitous mobile applications cover every aspect of people’s lives and have contributed to the prosperity of the “mobile economy,” with the general consensus that mobile Internet will become the focus and point of competition for the next innovation and reform of credit cards. In the new round of industry competition, China Merchants Bank credit card, which has always been driven by “innovation transformation”, once again became the leader and explorer of the development of the industry. Following the launch of “SIM Card-based Payment Service” - “Mobile Wallet” in China in 2012, China Merchants Bank again took the lead in launching the China Merchants Bank Credit Card Smart Customer Service Platform through the first “WeChat customer service ”And“ QQ customer service ”mode, subvert the existing phone customer service