论文部分内容阅读
广告目标传递洋河品牌理念,提升消费者对产品的认可度;塑造品牌形象,传达环保、公益思想,唤醒公众的环保意识。策略亮点顺应媒体融合大趋势,应用“中央厨房”机制的采编系统;新闻原生内容,多屏多编辑多个性化使用,形成新闻内容传播的全屏效应。创新点利用品牌与环保的天然关联,创意为先,内容动人;产品以三屏N次方的势态扩散,多屏个性化叠表达。
Advertising objectives Yanghe brand concept passed to enhance consumer acceptance of products; shape the brand image, convey environmental protection, public welfare thinking, public awareness of the awakening of environmental protection. Strategic highlights Adapt to the media convergence trend, the application of “central kitchen ” mechanism of the editing system; news original content, multi-screen multi-editor more personalized use, the formation of news content transmission full screen effect. Innovative use of the brand and the natural relationship between the green, creative first, moving; products to three screen N-th power of the state of proliferation, multi-screen stacked stacked expression.