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本文在明确当前农村非营利组织基本功能的基础上,对农村非营利组织营销的必要性和营销策略进行研究,以期进一步挖掘农村非营利组织的营销潜力,为其适应当前市场经济条件,获得良性发展提供可行建议。
On the basis of clarifying the basic functions of the current rural non-profit organizations, this paper studies the necessity and marketing tactics of rural non-profit organization marketing in order to further tap the marketing potential of the rural non-profit organizations and to adapt them to the current market economy conditions and obtain the benign Development provides feasible advice.