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对于那些试图培养消费者的消费习惯、锁定目标用户的广告主来说,这一研究成果很好地揭示其市场营销策略上的两难困境。在没有养成消费习惯之前,习惯行为提示型的广告语或许是有
For advertisers who are trying to nurture consumer spending habits and target audiences, the research reveals the dilemmas of their marketing strategy. Ad Hoc notices may be available without a habit of spending