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国内企业都在学习和模仿海尔模式,希望能对自己的企业发展有利。海尔集团最值得国内企业学习的是对形成自身特色的无形资产的投资和建设。然后,对海尔发展最重要的四项无形资产,即管理模式、营销模式、客户关系和企业文化分析,使国内企业经营者认识到,现代竞争是以无形资产为核心的竞争,认识到无形资产建设的重要性。只有这样才能学习到海尔模式的真谛,才能学到真正企业需要的东西。
Domestic enterprises are learning and imitating Haier model, hoping to benefit their own business development. Haier Group, the most worth learning from domestic enterprises is the formation of its own characteristics of intangible assets investment and construction. Then, the four most important intangible assets for Haier’s development, namely, management mode, marketing mode, customer relationship and corporate culture analysis, make the domestic business operators realize that modern competition is based on intangible assets as the core competition, and recognize that intangible assets The importance of construction. The only way to learn the true meaning of the Haier model, in order to learn what the real business needs.