中国电视诞生之初,国际视野并没有如今宽广,仅仅是将学习的视角对准了苏联。尽管当时苏联的电视技术并不落后,但其较为僵化、单一的电视节目的诸多弊端却直接对我国电视发展造成了影响。直到改革开放之后,我国的电视荧屏才为之改观。世纪之交逐渐明朗的经济全球化所产生的影响,同样波及到了文化社会生活等诸多方面。在此背景之下,央视引进 At the beginning of the birth of Chinese television, the international horizons have not been wide nowadays, just focusing their study perspective on the Soviet Union. Although the Soviet Union’s television technology was not backward at that time, it was more rigid. The disadvantages of a single television program directly affected the development of television in our country. Until after the reform and opening up, China’s television screen just changed. The impact of the increasingly clear economic globalization at the turn of the century has also touched upon many aspects such as cultural and social life. In this context, the introduction of CCTV