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以我国确诊首例输入性MERS(中东呼吸综合征)病例事件为例,分析新媒体在突发公共卫生事件中发挥的作用。新媒体在信息传播中有着形式多样、双向传播,内容丰富、个性,传播速度快的特点。政府可以利用新媒体发挥主导的权威宣传作用,搭建有品牌效益的新媒体宣传平台,利用互联网新技术反向收集信息,针对不同层次、不同需求的人群进行差异化宣教。
Taking the first incident case of imported MERS (Middle East Respiratory Syndrome) confirmed by our country as an example, this paper analyzes the role of new media in emergent public health emergencies. New media in information dissemination has a variety of forms, two-way communication, rich in content, personality, speed of communication features. The government can take advantage of the new media to play a leading role in promoting publicity, build a brand new platform for media advocacy, and use the new Internet technology to reversely collect information for differentiated education for people of different levels and needs.