水到渠成的 CCTV“品牌化”改革 20世纪90年代以来,电视频道数量急剧膨胀,电视节目极大丰富,电视业竞争烽烟四起,电视媒体逐步由卖方市场向买方市场转变,由“传播者为中心”向“受众为中心”转变。发展至今,全国有2000多个电视台, 3000多个频道。面对众多选择,观众究竟会选择哪一个 Drifting CCTV “Brand” Reform Since the 1990s, the number of television channels has been rapidly expanding. TV programs have been greatly enriched. The television industry has been fueled by rivalries. The television media has gradually shifted from a seller’s market to a buyer’s market. From the “communicator-centered” To the “audience as the center” change. Since its establishment, there are more than 2,000 television stations nationwide and more than 3,000 channels. The face of many choices, the audience will choose which one