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本文首先从外部环境、市场空间、收藏家队伍以及市场定位4个层面,分析了大芬村油画产业发展面临的机遇。接着又从作品本身、画廊运作、画家队伍以及学术介入四个维度,指出了大芬村油画产业发展所存在的不足。最后,针对大芬村油画产业发展的优势和不足提出了具体的战略对策,以期给大芬村油画产业乃至全国艺术产业发展提供理论参考。
This article first analyzes the opportunities that the Dafencun oil painting industry faces from four aspects: the external environment, the market space, the collector team and the market orientation. Then from the four aspects of the work itself, the gallery operation, the painter team and the academic intervention, it points out the shortcomings in the development of oil painting industry in Dafen Village. Finally, aiming at the advantages and disadvantages of the oil painting industry in Dafencun, a concrete strategy is proposed to provide a theoretical reference for the development of Dafencun oil painting industry and even the development of the art industry in China.