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针对供应链收益分配过程中零售商往往表现出公平关切行为,研究了模糊需求环境下两级供应链的收益共享契约与协调问题。在给出模糊市场需求环境下的收益共享契约基本模型的基础上,构建了考虑零售商公平关切的收益共享契约模型,并通过模型推导及数值实验分析了零售商公平关切对收益共享契约协调供应链的影响。研究结果表明,模糊需求下考虑零售商公平关切的收益共享契约仍然可以实现供应链协调,然而零售商的公平关切行为对收益共享契约的协调策略会产生影响。本文的研究成果可为供应链成员优化收益共享契约提供参考价值。
In the process of supply chain profit distribution, retailers often display fair concerns and study the revenue sharing contract and coordination between two levels of supply chain in the environment of fuzzy demand. Based on the basic model of revenue-sharing contract under the fuzzy market demand environment, a revenue-sharing contract model considering retailer’s equity concerns is constructed. And through the model derivation and numerical experiments, the retailer’s equity concerns are analyzed to evaluate the benefits The impact of the chain. The results show that the revenue sharing contract considering the fair concerns of retailers can still achieve supply chain coordination under the fuzzy demand. However, the retailer’s fair-care behavior affects the coordination strategy of revenue-sharing contracts. The research results of this paper can provide reference value for the members of the supply chain to optimize the revenue sharing contract.