论文部分内容阅读
陶磊,著名广告人,品牌管理及营销专家。时任上海25HOURS广告公司执行创意总监及合伙人、中国广告协会学术委员会委员,上海宋庆龄基金会荣誉理事及慈善项目创意总监。陶磊毕业于中国美术学院视觉传达系,1997年起涉足广告行业。先后进入上海天联广告公司(BBDO SHANGHAI)、上海奥美广告公司(Ogilvy ShangH ai),上海李奥贝纳公司(Leo burnett SHANGHAI)任创意群总监。2005
Tao Lei, famous advertising, brand management and marketing experts. He was Creative Director and Partner of Shanghai 25HOURS Advertising Company, Member of Academic Committee of China Advertising Association, Honorary Member of Shanghai Soong Ching Ling Foundation and Creative Director of Charity Project. Tao Lei graduated from China Academy of Art Department of Visual Communication, 1997 involved in the advertising industry. He successively joined BBDO SHANGHAI, Ogilvy ShangHaii, and Leo Burnett SHANGHAI as creative group director. 2005