论文部分内容阅读
管理层做出正确的客户定位和战略选择是至关重要的。但对于一个注重执行力和营销实效的服务型企业来说,仅仅做出了正确的客户定位和资源投入计划远远不够,一个好的战略还必须得到真正的贯彻落实。
Management to make the right customer orientation and strategic choice is crucial. However, for a service-oriented enterprise that emphasizes execution and marketing effectiveness, it is far from enough to make proper customer orientation and resource investment plans. A good strategy must also be implemented.