如果说八十年代的市场是靠推销员跑出来的,九十年代的市场是靠策划人策划出来的,那么今天的市场靠的就是精细化的运作。不同的行业在不同的阶段,所面临竞争的层次是不一样的。 如今各行各业的竞争越来越激烈,从前几年的生产产品竞争,到后来的渠道竞争,以及价格竞争,直到促销方面的竞争,竞争已经渗透到营销的各个方面。在竞争达到了白热化的程度时,终端成为最后的营销法宝,这就是所谓的决胜终端。 有终端不一定有销售,没有终端肯定没有销售。从营销实战角度看,终端的营销是市场竞争白热化的重要标志,它意味着最终决定企业存亡的营销竞争达到了最后一环。很多行业在洗牌,通过肉搏战的方式决定哪些企业能够生存下来。而终端销售被比喻为营销的临门一脚,它会让球队出线,也会使企业失去“生存”权。 If the markets of the 1980s were run by salesmen, the markets of the 1990s were planned by planners, and today's market relies on elaborate operations. Different industries in different stages, the level of competition is not the same face. Nowadays, the competition in all trades and occupations is getting more and more fierce. From the competition of production products in the past few years to the later channel competition and price competition until the competition in promotion, the competition has permeated all aspects of marketing. In the competition has reached the level of white-hot, the terminal has become the ultimate marketing magic, this is the so-called winning terminal. There is not necessarily a terminal sales, there is no terminal certainly not sales. From the actual marketing point of view, the terminal marketing is an important symbol of intense market competition, which means that ultimately determine the viability of the marketing competition has reached the final issue. Many industries are shuffling, by means of hand-to-hand combat which companies can survive. The terminal sales are metaphorical for the marketing of the kick, it will allow the team qualify, but also make the loss of business “right to life.”