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最近不少学者、专家和企业家都在反映农机行业一个奇怪的现象,不管使用什么样的促销手段,都很难再抓住用户和激发用户的购买需求。这相对于两年前的优惠让利人山人海的样子,确实给销售层面带来非常大的打击。产品层面,除了涉及水田相关的产品,旱田市场几乎全军覆没。有人认为,这和国家种植结构调整有关,毕竟小麦和玉米等相继失去了收购保护价,市场价格远远低于用户预期,实际收益降低很多的情况下,很难再增加机械化投入。
Recently, many scholars, experts and entrepreneurs are reflecting a strange phenomenon in the agricultural machinery industry, no matter what kind of promotional tools are used, it is difficult to seize the user and stimulate the user’s purchase needs. This relative to the concessions two years ago, Renren people looks like, really to the sales level has brought a very big blow. At the product level, in addition to paddy field-related products, the upland market is almost completely annihilated. Some people think that this is related to the adjustment of planting structure in the country. After all, wheat and corn have successively lost the protection price of acquisition and the market price is far below the expectation of users. In the case of a substantial decrease in real income, it is hard to increase the mechanization investment.