文章通过党的十八大提出的扎实推进文化强国建设战略机遇,结合十二五西藏区委关于推动文化大发展大繁荣的文化建设决定,提出公共服务水平达到全国平均水平,文化产业成为西藏的支柱产业的奋斗目标,提出如何提升西藏文化产业软实力和竞争力的几点措施。 Through the strategy proposed by the 18th National Congress of the Communist Party of China to promote the building of a powerful nation and combining with the decision of the 12th five-year Tibet Region on promoting cultural development and prosperity, the article proposes that the level of public service should reach the national average and that the cultural industry should become a Pillars of the industry’s goal, put forward how to enhance the soft power of Tibetan culture and competitiveness of several measures.