抓住“旅途中的人”这一细分市场和“便捷式盈利计划”这一创新型的品类管理工具,是Lil’drugstore在便利店渠道大有作为的两个秘密武器。在药店朝着便利化方向进化的同时,便利店也在渐渐向传统上由药店所经营的领域渗透。在这种发生在零售领域的渗透背后,是生产商和批发商的强力支撑。 Seizing the “people on the move” market segment and the “Easy Profitability Plan,” an innovative category management tool, is Lil’drugstore’s two secret weapons that make a difference in the convenience store channel. While pharmacies are evolving toward convenience, convenience stores are also increasingly permeating areas traditionally run by pharmacies. Behind this infiltration in the retail arena is the strong support of manufacturers and wholesalers.