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在媒体发展历程中,每一次新媒体的出现,总是丰富了媒体业的内容,使媒体的表现形式更加多样和为人们所接受,扩大了媒体产业的产业链和产业规模,而不是直接取代以往的媒体形式。移动电视就是在这个新时代应运而生。它变固定接收方式为移动接收,是一个重大变革,使电视在竞争方面拓展了空间。拿来主义与内容为王在文化产业的三个要素即内容、科技、资本中,内容是第一位。
In the course of media development, every appearance of new media has always enriched the content of the media industry, made the media more diversified and accepted by people, and expanded the industrial chain and industrial scale of the media industry instead of directly replacing Past media forms. Mobile TV came into being in this new era. It has become a major change by becoming a fixed receiver for mobile reception, which has allowed TV to expand its space in competition. Contentment, science and technology, and capital are the three elements of the cultural industry that possessionism and content are the king. Content is the number one priority.