代理商在抓牌,零售商在洗牌,厂家在打牌……曾经流行的一个说法很好地表现了目前行业的现状。事实上,不管是抓牌者、洗牌者还是打牌者,日子都过得不容易。牌抓得太少,规模上不去,又担心随时被替换,就会颗粒无收;抓得太多,相互之间的协调也颇费周折。而且,目前一些处在发展中的厂家表现出了一种倾向,不将自己视为主推,就会无情地更换代理商。处在这种情形下,代理商如何才能走好这个平衡木,怎么才能获得品牌的认可和取得长久稳固的发展？厦门天赢电器总经理黄铭光展示了他的观点。 Agents in the draw card, the retailers in the shuffle, the manufacturers playing cards ... ... A once popular saying that a good performance of the current status of the industry. In fact, neither the card-grabbers, the shufflers nor the poker players make life easy. Licensing too little, the scale does not go, but also worried about being replaced at any time, will be crop failure; too much grasping, mutual coordination is also a long way to go. Moreover, at present, some developing manufacturers have shown a tendency that they will mercilessly replace agents without considering themselves as the main push. In this situation, how can agents take this balance beam, how to get the brand recognition and achieve long-term and steady development? Huang Mingguang, general manager of Xiamen Tianyu Electric show his point of view.