目前,在市场竞争激烈的情况下,国营商业正在出现一种以广告宣传、酬宾展销等多种形式的“公共促销热”。这是商品经济发展的必然趋势,也是扩大生产、促进商品销售的一种竞争手段。公共促销;无疑会给国营商业带来蓬勃发展的可喜景象。这里介绍几种常见的促销形式和促销手段。公共促销的几种主要形式广告促销。借助于新闻媒介做广告,是最有效的公共促销形式之一。它可以看、可以听、可以读,印象深,覆盖面大,时效性强,可以起到投资少,见效快的效果。许多顾客称之为“不见面”购物场所。联展促销。主要是厂商、商商之间,为了给商品打开销路,利用供货会、重大节日, At present, in the face of fierce market competition, state-run commerce is experiencing a variety of forms of “public promotion fever”, such as advertising, bargaining, and sales. This is an inevitable trend in the development of commodity economy, and it is also a competitive means to expand production and promote the sales of commodities. Public promotions; undoubtedly will give the state-owned business a thriving development. Here are some common promotions and promotions. Several major forms of public promotion are advertising promotions. Advertising through the media is one of the most effective forms of public promotion. It can be seen, heard and read. It has a deep impression. It has a large coverage and timeliness. It can have less investment and quick results. Many customers call it “not meet” shopping venues. Joint promotion. It is mainly between manufacturers and merchants, in order to open up markets for goods, utilize supply conferences and major holidays.