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近几年,伴随着我国文化体制改革的不断深入,快速、深刻、广泛、激励、变革、挑战、机遇等有关媒体产业的关键词反复出现。在这样一个充满冲击和转折、机遇和挑战的时刻,2011年会有更多势力介入媒体产业,从而使其正在经历的变革变得更加深刻、复杂和激烈。在这样的大背景下,什么在变、什么不变;什么该变、什么不该变;变化深度、变化广度在哪里、变化依据是什么……变革与坚守成为这个行业需要时刻面对的重要课题。
In recent years, along with the continuous deepening of the reform of China’s cultural system, key words related to the media industry, such as rapidness, profoundness, extensiveness, stimulation, transformation, challenges and opportunities, have repeatedly appeared. In such an era full of shocks and turning points, opportunities and challenges, more forces will be involved in the media industry in 2011, making the changes under way more profound, complex and intense. In this context, what is changing, what does not change; what the change, what should not change; depth of change, breadth of change, what is the basis for change ... Change and adhere to become the industry need to face the important Question.