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曾经占据信息传播主导地位的纸媒,在新媒体的冲击下走入低谷。大数据时代的来临,为报纸媒体振兴发展带来了机遇。本文试图探讨在媒介融合发展的背景下,纸媒如何利用大数据思维进行战略升级。
The paper media, which once dominated the information dissemination, came to a trough under the impact of the new media. The advent of big data era has brought opportunities for the revitalization of newspaper media. This article attempts to explore how media can use big data thinking to upgrade its strategy in the context of the development of media convergence.