网络信息对传统媒体如报纸、广播、电视等传播造成了一定的威胁和压力,但根据网络信息的自身特点和不足,还无法取代传统媒体的世袭地位。文章从当前网络信息传播的特点展开分析,对网络和传统媒体的传播优势与不足进行对比,探讨两种传播方式的互补双赢。 Network information poses a certain threat and pressure to traditional media such as newspapers, radio and television. However, according to the characteristics and shortcomings of network information, it can not replace the hereditary status of traditional media. The article analyzes the characteristics of the current network information dissemination, compares the advantages and disadvantages of the network and traditional media, and explores the mutual win-win of the two modes of communication.