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弱势品牌成功的关键,往往在于改变一下思路。湖南某酒厂在推出开口笑这一白酒品牌初获成功后,经不住其他企业多元化发展成功的诱惑,也走上了关联多元化发展的道路——2000年通过职工集资成立了开口笑矿泉水公司,开始涉足水领域。按照该厂的思维,既然我们的开口笑白酒卖得这么好,借用开口笑这个品牌卖矿泉水应该同样卖得很好。但市场却不以人的意志为转移,通过开口笑矿泉水公司在2000年及2001年的运作,矿泉水不但未能搭上开口笑白酒这趟顺风车,反而因其连续两年拓市的失败,给开口笑白酒品牌也
The key to the success of weak brands, often lies in changing ideas. Hunan winery in the launch of the first laugh after the liquor brand success, could not stand the temptation of diversified development of other businesses, but also embarked on the road of diversified development - in 2000 through employee funds set up a smile Mineral water company, began to set foot in the water area. According to the factory's thinking, since our opening laugh liquor sold so well, borrowing the brand laugh at this brand to sell mineral water should also sell well. However, the market is not based on the will of the people. Through the operation of the mineral water company in 2000 and 2001, the mineral water not only failed to catch the joke, Failure, to laugh at the opening liquor brand too