本文结合我国正在构建资源节约型和环境友好型社会的背景,论述了“围魏救赵”在产品包装设计创意中的涵义。在此基础上指出绿色产品包装设计创意的重要意义,并从功能和生态循环的角度阐述了绿色产品包装设计的方法,以期为产品包装设计创意的丰富和发展提供理论指导,也为同行提供借鉴和参考。 Based on the background that our country is building a resource-saving and environment-friendly society, this paper discusses the meaning of “Wei Wei Zhao” in the product packaging design. On this basis, it points out the significance of green product packaging design ideas and expounds the green product packaging design methods from the perspective of function and ecological cycle, in order to provide theoretical guidance for the richness and development of product packaging design ideas, but also provide reference for peers And reference.