随着重型汽车技术的不断进步和技术市场的发展,重型汽车的生产工艺水平日趋接近,各竞争企业之间的技术差距逐渐缩小,产品同质化严重。此时买方市场的特征逐渐明显,消费者的经验和消费心理素质也日趋成熟,消费者对产品的需求已不仅局限于产品质量而是包含产品质量、品牌形象、服务质量在内的更加宽泛的产品内涵。 With the continuous improvement of heavy-duty automobile technology and the development of technology market, the production technology of heavy-duty vehicles is getting closer to each other. The technological gap among various competing enterprises is gradually narrowing and the products are homogenized seriously. At this moment, the characteristics of the buyer’s market gradually become clear. The consumer experience and the psychology of consumer psychology are also maturing. The consumer’s demand for the product has not only been limited to the product quality, but more broadly including product quality, brand image and service quality Product content.