本文通过对色彩概念、功能进行的概述,阐明在设计中色彩承担的多种用途,及如何运用好色彩倾向和色彩象征意义,快捷良好的实现视觉传导。色彩作为平面设计的一个基本元素,结合了时代和人文的要求,合理的运用在视觉传达设计中,更好的为企业和消费群体服务。 This article gives an overview of the concepts and functions of color, explains the various uses of color commitment in the design, and how to make good use of the color tendency and color symbolism so that the visual conduction can be realized quickly and well. Color as a basic element of graphic design, combined with the requirements of the times and humanities, the rational use of visual communication design, and better for business and consumer groups.