智能手机已经是红海一片。即便如此,仍有不怕死的“游泳者”跳进来。站在手机的角度做手机,确实已经没有太多的想象空间。互联网大公司,如阿里与魅族的故事,乐视与超级手机的神话等等,都是为了讲生态圈那点儿事。那些财尚未大、气并不粗的创业公司做手机,拼什么?闭环?垂直细分市场?这些都是可能性。当初以“枪挑一条线”的方式杀入智能手机市场,2013年美图手机刚刚推出时,可以说是那时唯一一款以“美颜”为卖点的智能手机。现在,美 The smart phone is already a piece of the Red Sea. Even so, there are still “swimmers” who are not afraid of dying. Standing on the cell phone’s point of view, there is really not much room for imagination. The big Internet companies, such as the story of Ali and Meizu, the myth of LeTV and super mobile phones, and so on, are all about the ecological circle. Those start-up companies that are not big enough, and not too thick, to do mobile phones, fight what? Closed loop? Vertical segment market? These are all possibilities. At the beginning, when it was launched into the smart phone market with a “gun line” approach, when Mito was just launched in 2013, it was the only smart phone with a “beauty” as its selling point. Now, the United States