服务是酒店立足之本,也是酒店竞争的核心。中国高星级酒店在硬件设施日益完善的基础上,服务竞争的优势更加凸显。特别是在大数据时代,依托互联网,探索新型的服务方式也成为各高星级酒店竞相竞争的新方向。本文以“互联网+”为背景,探索中国高星级酒店依托大数据提供的资源优势,实施定制化服务的模式,以期有助于实际。 Service is the foundation of the hotel and is also the core of hotel competition. China’s high-star hotels have become more prominent in terms of service competition, based on the increasingly sophisticated hardware facilities. Especially in the era of big data, relying on the Internet to explore new types of service has become a new direction for high-star hotels to compete. This article takes “Internet +” as the background to explore the advantages of high-star hotels in China relying on big data to implement customized service models in order to help the actual situation.