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当前,媒介环境发生了巨大的变化。自媒体的勃兴对传播环境进行了再建构,打破了传统媒体的议程设置,通过网络实现了信息的大众共享,形成了强大的舆论场,影响着人们的思维方式和价值判断。由于自媒体自身的媒介特征,其在主流意识形态的传播过程中,发挥着正负向功能。增强公众对主流意识形态引导的社会主义核心价值观的认同,规避自媒体对主流意识形态造成的解构危机,是我们努力的方向。
At present, the media environment has undergone tremendous changes. The resurgence of the media has restructured the communication environment, breaking the agenda of traditional media and sharing the information through the Internet. As a result, a powerful public opinion field has been formed, influencing people’s way of thinking and value judgments. Due to its own media characteristics, the media plays a positive and negative function in the dissemination of the mainstream ideology. It is our direction to enhance public recognition of the socialist core values guided by the mainstream ideology and to avoid the deconstruction crisis caused by the media from the mainstream ideology.