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借助于互联网技术、数字技术、多媒体技术等先进文化科技手段,开封加强了历史文化资源保护,提升了传统文化产品,打造了多种特色的数字文化产品、实景演艺项目,改善了文化市场营销和消费体验,也形成了文化转化型、科技主导型、传播增强型三种基本模式。但当前开封历史文化资源开发的文化科技应用也存在一些问题,有必要通过一些创新路径继续推动历史文化资源的开发,以文化科技进一步彰显“大宋文化”品牌魅力。
Kaifeng strengthened the protection of historical and cultural resources, upgraded the traditional cultural products, created a number of unique digital cultural products, live performance projects and improved cultural marketing and marketing by means of advanced cultural and technological means such as Internet technology, digital technology and multimedia technology Consumer experience, but also formed a cultural transformation, science and technology-oriented, enhanced communication of the three basic modes. However, there are still some problems in the application of culture and technology in the development of historical and cultural resources in Kaifeng at present. It is necessary to continue to promote the development of historical and cultural resources through some innovative approaches and further highlight the charm of the brand “Dasong Culture” with cultural science and technology.