广告界中有句名言:″我知道我的广告费至少浪费了一半以上,但我不知道究竟浪费在哪里?“这句话说的是由于广告投放不当而造成巨大浪费的问题。广告投放如何将钱用在″刀刃”上,使企业的每一分钱都发挥效用呢?怎样的投放计划,才能使广告到达目标购买受众?除了以上的疑问之外,广告主在进行广告投放效果评估的时候,往往还会遇到下面的问题:电视固定样组数据可以精确测量用户收视 There is a saying in the advertising world: “I know I’ve wasted more than half of my advertising costs, but I do not know where it was wasted?” This is a huge waste of advertising because of poor advertising. How advertising will be used in the “cutting edge”, so that every penny of business to play its effectiveness? What kind of delivery plan to make the ads reach the target to buy the audience? In addition to the above questions, the advertisers are advertising Delivery evaluation, often encounter the following problems: TV fixed sample data can accurately measure the user ratings