鉴于近年来医疗卫生行业内虚假广告横行,于是去年笔者在网上发起“随手曝光虚假医药广告”活动。其中就有医生投诉,在自己不知情的情况下,名字、照片、简历以及学术成果莫名其妙地被挂在非本院的网站上,而这个地方自己从来没有去过。类似的“名医被出诊”事件越来越多,归结起来主要有三种情况:第一种是一次性被出诊。通常会结合当地报纸、电视台或网站来做推广,有时以义诊的形式出现。 In view of the rampant false advertisements in the medical and healthcare industry in recent years, last year I launched “Freely Advertising False Medical Advertising” activities on the Internet. Among them, doctors complain that names, photos, resumes, and academic achievements are inexplicably hung on non-hospital websites without their own knowledge, and this place has never been visited before. Similar “doctor is being called ” incident more and more, summed up in three main situations: The first is a one-time attendance. Usually with local newspapers, television stations or websites to do promotion, sometimes in the form of free clinic.