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受色彩流行趋势以及技术创新的推动,全球彩妆市场继续保持上升势头。根据Kline&Company公司完成的一项市场研究,2005年全球彩妆市场达240亿美元。按年4.7%的增长率计算,预计2010年将达到300亿美元的市场规模。Kline公司消费品产业部门经理Carrie Mellage说:“全球彩妆市场正在健康持续发展,没有任何减速的迹象。其中积极的因素包括技术创新,较高的产品价位、抗衰老功效、时尚以及迎合色彩流行趋势等。”
Driven by color trends and technological innovations, the global makeup market continues its upward trend. According to a market research done by Kline & Company, the global makeup market in 2005 reached 24 billion U.S. dollars. Calculated at a 4.7% annual growth rate, it is estimated that the market will reach 30 billion U.S. dollars in 2010. Carrie Mellage, Kline’s consumer products industry unit manager, said: “The global make-up market is healthy and continuing without any signs of slowing down, with positive factors including technological innovation, higher product prices, anti-aging benefits, fashion and cater to color trends Wait.”