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结合多项竞争策略将是运营商迄今为止的最好防御,因为要想超越创新的OTT运营者将是非常困难的。目前,移动运营商在抗衡微信等VoIP/消息类OTT平台时并没有直接的答案和参考样本。然而在OTT竞争中,可以发现运营商正在通过一系列策略部署以加强自身竞争实力。这也使我们得出结论,即要成功抗衡VoIP/消息类OTT平台,运营商不应该只尝试单一策略而是应该通过一系列措施来实现。让话音与短信更具吸引力提供大量甚至无限制的短信套餐在亚洲运营商间十分常见。其基础是,运营商提供的价格越具有吸引力,那么用户转投OTT竞争对手消息类服务的动力便会减少。现在对于电信运营商的最新趋势便是采用同样的
Combining multiple competitive strategies will be the best defensive operator to date, as it will be very difficult to move beyond innovative OTT operators. Currently, mobile operators have no direct answer or reference sample when it contends for VoIP / messaging OTT platforms such as WeChat. However, in the OTT competition, it can be found that operators are adopting a series of strategies to strengthen their competitiveness. This also led us to conclude that to successfully compete with the VoIP / messaging OTT platform, operators should not only try a single strategy but should do so through a series of measures. Make Voice and SMS More Attractive Offering lots or even unlimited text messaging packages is common among carriers in Asia. The basis is that the more attractive the price offered by the operator, the less motivation for users to switch to OTT competitor messaging services. Now the latest trend for telecom operators is the same