改革开放以来,中小企业的营销多数都是走着模仿西方企业的道路,没有很好的结合我国的国情,弊端较多。现阶段,市场竞争日趋激烈,改变困顿的营销状况,探索自己的营销之路,只有对符合中小企业自身条件的营销策略,进行不断的创新才能够在竞争中生存和发展。 Since the reform and opening up, the marketing of small and medium-sized enterprises mostly follows the path of imitating the western enterprises and does not combine well with the national conditions of our country. At this stage, the market is increasingly fierce competition, changing the dilemma of marketing, to explore their own marketing, only in line with the conditions of SMEs own marketing strategy, continuous innovation in order to survive and develop in the competition.