最近 ,到一些企业进行技术创新情况调查 ,发现有的企业虽然重视新产品开发 ,但新品上市后 ,市场营销情况却并不理想。分析其主要原因 ,是这些新开发的产品 ,款式、颜色、体积等方面虽与原产品有所不同 ,但使用功能却并没有多大变化 ,技术水平也没有什么提高 ,所以 ,在同行企业 Recently, to some enterprises to conduct technological innovation survey found that although some enterprises attach importance to the development of new products, but after the listing of new products, marketing is not ideal. Analysis of the main reason is that these newly developed products, style, color, volume, etc. Although the original product is different, but the use of functionality has not changed much, the technical level did not improve, so in peer companies