电子货柜最早出现在物流仓储行业,随着网络购物的兴起,电子货柜作为便民手段开始进入零售行业,冲击传统零售终端渠道。由于电子货柜技术技术刚刚兴起,在我国零售业中应用不多,因此调查研究较少。本文以烟台益商物流有限公司为研究对象,探讨制约电子货柜技术推广的瓶颈,并提出相关建议,对于传统零售业态的渠道模式改革具有实际意义。 The earliest electronic container in the logistics and warehousing industry, with the rise of online shopping, electronic containers as a means of convenience began to enter the retail industry, the impact of the traditional retail terminal channels. As the technology of electronic container has just arisen, it is not widely used in the retail industry in our country, so there are few investigations and researches. In this paper, Yantai Yi Shang Logistics Co., Ltd. as the research object to explore the bottleneck restricting the promotion of electronic container technology, and make relevant recommendations for the traditional retail channels of mode reform is of practical significance.