数字化背景下,广告首当其冲一展先锋本色,广告公司却不得不面对经营,处在蜕变的重要关口。数字化时代,谁可笑傲江湖?空前繁荣的数字化背景下,纸质阅读、现场购物已成为旧世代的符号,单向、被动的格局逐步为双向、互动的欲求所取代。 In the digital environment, advertising is the first to bear the brunt of a pioneering character, advertising companies have to face the business, at an important turning point. In digital age, who can be proud of the rivers and lakes? In an unprecedented prosperous digital environment, paper reading and on-site shopping have become symbols of the old generation. The unidirectional and passive pattern is gradually replaced by a bidirectional and interactive desire.