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家乐福“广货网上行”发千万红包活动是典型的创新网购形式。通过线下线上融合促销,既拉动了地方制造的消费,也给家乐福带来可观效益。这正是传统零售业在移动终端支付日益发展的时代进行的营销转型。2015年,以大型超市、百货为主的实体店仍然遭遇业绩和利润的双双下滑。国家商务部统计数据显示,2015年9月份5000家重点零售企业销售额同比增长仅为4.6%。截至11月17日,统计的76家零售业上市公司发布的2015年三季度报显示,六成上市公司的营业收入和净
Carrefour “grocery online ” issued millions of red envelopes is a typical form of innovative online shopping. Through online offline sales promotion, not only stimulating the consumption of local manufacturing, but also bring considerable benefits to Carrefour. This is the marketing transformation of the traditional retail industry in the age of increasingly mobile payment. In 2015, physical stores dominated by supermarkets and department stores still suffered both declines in performance and profits. According to statistics from the Ministry of Commerce, sales of 5,000 key retail enterprises in September 2015 increased by only 4.6% over the same period of last year. As of November 17, the statistics of the 76 retail listed companies released third quarter 2015 2015 shows that 60% of listed companies operating income and net